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Customer Engagement Examples of Excellence

Customer Engagement Examples of Excellence

EngageCustomer.com 93 episodes Nov 11, 2026

Engage Customer is a podcast from EngageCustomer.com covering hot topics and practical tips in customer engagement, customer experience and marketing. Each episode features interviews with leaders from major brands such as Facebook, IKEA, Nespresso and LinkedIn, who share their own journeys and success stories. Guests discuss the strategies, tools and cultural changes behind their customer engagement programmes. Listeners get concrete ideas and lessons they can apply inside their own organisations.

Episodes

From Data Rich to Insight Led – Making Customer Data Work Harder
From Data Rich to Insight Led – Making Customer Data Work Harder Nov 11, 2026 31:00 It’s a simple question, but it might be the most powerful one in your data toolkit. When tickets drop by 3,000 in a month, is that because the problem is fixed, or because customers are finding it harder to get in touch?In this Data, Insight & Analytics panel recorded at the Engage Customer Summit 2026, Gerry Brown of The Customer Lifeguard is joined by Aida Huggins, Customer Recovery Manager
Retention Under Pressure – Keeping Customers When Switching Has Never Been Easier
Retention Under Pressure – Keeping Customers When Switching Has Never Been Easier Nov 11, 2026 28:42 What does one of the UK’s biggest banks have in common with a company that services your office washroom? More than you’d think, when it comes to keeping customers.In this Loyalty, Retention & Growth panel from the Engage Customer Summit 2026, Andrew Hough of Cranfield University is joined by Oliver Parsons, Head of Ecosystems, Customer Propositions at Lloyds Banking Group, and Ed Smyth, Comme
The Campaign That Actually Lands – Smarter Marketing for Better Customer Outcomes
The Campaign That Actually Lands – Smarter Marketing for Better Customer Outcomes Nov 11, 2026 26:09 Does your dog sleep in a crate in the utility room or in your bed? For Nestlé Purina, the answer says a lot about how to market to you, and it’s just one example in this lively Marketing & CRM panel recorded at the Engage Customer Summit 2026.Chaired by Scott Logie of the DMA, the conversation brings together three very different perspectives. Michelle Monck, Director of Marketing and Relation
Philip Morris International: From Experimentation to Transformation: Our AI Journey in the UK
Philip Morris International: From Experimentation to Transformation: Our AI Journey in the UK Nov 11, 2026 25:08 “If you take away one thing from today: don’t use AI for the purpose of using AI.”That’s the message from Viviane Gabriel, Director Consumer Experience at Philip Morris International, in this candid conversation with Brian Manusama of Actionary, recorded on the CX Management stage at the Engage Customer Summit 2026.Rather than showcasing specific tools, Viviane takes us inside the human side of PM
Xero Case Study: The Future of CX: The Human and AI Partnership
Xero Case Study: The Future of CX: The Human and AI Partnership Nov 11, 2026 23:29 Only 3% of Xero’s 5 million customers ever need to raise a case. So what happens when every query that reaches your team is the toughest one?Melanie Fischer, Director of Customer Experience UK & EMEA at Xero, tells the story behind Evo, the custom-built AI assistant that sits alongside Xero’s specialists. Evo drafts first responses from thousands of knowledge articles, while people bring the j
Scaling Service – How Are You Really Holding the Line?
Scaling Service – How Are You Really Holding the Line? Nov 11, 2026 28:05 Demand spikes, sky-high customer expectations and stretched teams: how do contact centres keep service consistent while scaling fast?Recorded live on the Future of the Contact Centre stage at the Engage Customer Summit 2026, this episode brings together Rachael Carliss, Customer Care Head at Wio Bank, and Cheryl Fuller, Contact Centre Channel Lead, MX Strategy at Samsung Electronics, in conversati
Ahead of the Curve – What It Really Takes to Be Industry-Leading
Ahead of the Curve – What It Really Takes to Be Industry-Leading Nov 11, 2026 31:36 Everyone wants to be ahead of the curve, but what actually stops organisations from moving as fast as they’d like?Recorded live on the Main Stage at the Engage Customer Summit 2026, this episode brings together Jen Sharp, Vice President Customer Service at DHL Express, Pamella Barotti, Global Director of Customer Advocacy and References at AVEVA, and Paul Hamilton, CEO and Founder of Halo, in conv
Strategy & Leadership in Focus: Embedding Customer-Centric Thinking Across the Business
Strategy & Leadership in Focus: Embedding Customer-Centric Thinking Across the Business Aug 3, 2026 18:29 Podcast Description:Join Claudia Nicholls-Magielson from Simplyhealth, Alexander Toft from Moonpig and Richard Pash from Zurich Insurance Company as they explore how modern customer leaders blend empathy, data and technology to drive meaningful customer outcomes and commercial growth. Recorded live on the main stage at our recent Engage Customer Summit, this episode dives into real-world stories o
Migrating from Telephony to Chat: Lloyds Banking Group’s Messaging CX Transformation
Migrating from Telephony to Chat: Lloyds Banking Group’s Messaging CX Transformation Jul 27, 2026 21:05 In this episode, Sam Holley, Senior Messaging Experience & Performance Manager takes us behind the scenes of Lloyds Banking Group’s shift from a telephony-led contact model to a chat-driven, mobile first experience. Drawing on real numbers, hard won lessons, and cultural change at scale, Sam shares how the team grew chat from a niche channel to a core part of customer contact, significantly li
Making the Journey Matter: Aligning Teams and Driving Improvement
Making the Journey Matter: Aligning Teams and Driving Improvement Jul 17, 2026 21:29 In this episode, we bring you a recording from our recent Engage Customer Summit, Mark Clydesdale, Head of Strategic Consulting at Tap CXM, Oliver Parsons, Head of Ecosystems, Customer Propositions at Lloyds Banking Group and Preyan de Silva Head of Ticketing, All England Lawn Tennis Club (AELTC) at Wimbledon explore what it really takes to design and deliver customer journeys that work in practic
Beyond Satisfaction: Redefining Customer Delight at Porsche
Beyond Satisfaction: Redefining Customer Delight at Porsche Jul 13, 2026 20:20 In this episode, recorded live at our recent Engage Customer Summit, Jana Kreissig and Doris Kauffman from Porsche explore how organisations can move beyond traditional satisfaction metrics to create genuinely excited customers. From rethinking CX measurement to embedding actionable insights across the business, they share how the Customer Excitement Score is reshaping the way Porsche understands
Can We Fall in Love with a Brand? How AI is Rewriting Loyalty and Emotion
Can We Fall in Love with a Brand? How AI is Rewriting Loyalty and Emotion Jul 3, 2026 13:20 Join us for an inspiring recording from our recent Engage Customer Summit, featuring Martin Villanueva's, Global Customer Engagement Lead at IKEA, lively insights on transforming brand loyalty into genuine trust. In this episode, Martin shares personal stories and expert guidance on creating deeper emotional connections with customers, explores the evolving role of technology and Emotion AI, a

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