Marketing Meetup Podcast

The only social media calendar you can actually maintain Jun 5, 2026 00:58:38 Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table.In this one, Amy joined Joe to talk through how to build a content calendar you can a

Video marketing for marketers: The Practical 2-Hour Workflow May 13, 2026 01:02:38 This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views.Time

Better prompts save time and carbon | The real cost of AI with Seb Royce May 5, 2026 00:53:17 This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint,

Your content quality doesn't matter without this | Dan Nelken Apr 27, 2026 00:58:37 Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your

Going freelance or fractional: what to know about clients, rates and contracts Apr 17, 2026 01:00:08 Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.Betwee

Personal branding on LinkedIn: a practical guide for marketers Apr 13, 2026 00:58:46 Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting.In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why

How to get your brand mentioned in AI search results with Charlie Marchant, CEO of Exposure Ninja Apr 2, 2026 01:00:16 In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable.The conversation covered how AI platforms like ChatGPT, Gemini and C

How to handle falling website traffic in 2026 Feb 26, 2026 00:59:03 Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business p

How to cut “work about work” and stay focused with Asana's Dani Spires Feb 12, 2026 00:57:45 You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting disci

How to make Google Ads work with less spend in 2026 Feb 12, 2026 01:01:42 If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality

Email vs SMS Marketing: What to Send Where (Strategy, Examples & ROI) Jan 29, 2026 00:49:51 Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming

AI for marketers: from ChatGPT to agentic AI Jan 21, 2026 01:00:26 AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.You’ll learn the difference between machine learning, agentic AI,

How to create webinars that drive results in 2026 Jan 16, 2026 00:58:27 If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working.In this live session, we dig into:How

Rory Sutherland Behavioural Science & Marketing Q&A Dec 12, 2025 00:59:41 Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks.For those of yo

Get finance buy-in for your marketing strategy Nov 26, 2025 00:57:27 Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial mo

How to Build the Bare Minimum Marketing Strategy Nov 24, 2025 01:00:39 Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick

AI and The Law: What marketers need to know Nov 6, 2025 00:56:05 Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us a

The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success Oct 28, 2025 00:29:56 Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe differenc

Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule Oct 23, 2025 00:58:07 AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work

Learn AI prompting for marketers: strategies that actually work in 2025 Oct 17, 2025 00:56:01 Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive r

How to Optimise Your Content for AI Rankings Oct 8, 2025 00:58:41 Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tactic

How can AI help you make better social videos Oct 1, 2025 00:57:10 Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companie

How to become an AI leader in your organisation Sep 24, 2025 00:58:13 AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom

How to use AI to help create great content Sep 18, 2025 00:58:20 Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.Frameworks for integrating AI into your content proc

How to improve your brand's AI visibility Sep 15, 2025 00:57:43 Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.What AI visibility is and why

SEO tips for LLM's with Crystal Carter, Wix Sep 9, 2025 00:07:36 🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as H

What Marketers Can Learn from Bees: A Lesson in Exploration, ROI & Survival Sep 5, 2025 00:24:13 Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.🐝 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggle

How to build a great brand with Bronwen Foster-Butler CMO Finisterre Aug 28, 2025 00:08:59 🎤 Bronwen Foster-Butler – FinisterreTalk Title: Lightning TalkAbout Bronwen (written by El Etherington, TMM)"Bronwen is a force for good. With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia. Diversity, Equity & Inclusion is a priority for Bronwen, alongside sustainab

How to take your marketing international Aug 20, 2025 01:00:08 In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to;Adapt and future-proof your brand voice and guidelinesLocalise beyond translation to truly connectBuild a scalable workflow for consistent quality worldwide_________Take the time to check out our partners, all of whom w

Inside Adobe: Global Marketing, AI, and the Women’s FA Cup Aug 7, 2025 00:39:35 Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.

How Richard built and scaled Moo.com. Founder and CEO Richard Moross Aug 4, 2025 00:43:20 If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.

How to grow a high functioning team Jul 18, 2025 00:56:37 Naomi Walkland, CMO of MotorwayBuilding a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.If you’re a CMO, Head of

How to grow on email in 2025 - DotDigital Jul 15, 2025 00:58:32 Email’s Not Dead, But It’s Definitely Had a Glow-UpA TMM recap of “The School of Email Marketing” with Lauren and Frank from DotdigitalThis wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long

Growing your productivity using AI - Nick Crawford Jul 15, 2025 00:58:27 Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity.Thanks to Our SponsorsHuge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planable

How this creator grew to over 100,000 followers on LinkedIn - Rachael Higgins Jun 25, 2025 00:55:37 We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom

How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney Jun 24, 2025 00:57:35 Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever ar

SEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima Mmeje Jun 23, 2025 00:59:45 Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get you started quickly on SEO in a AI search worldand as always, we'll have questions from the community (th

Special episode: Simon Morris - VP, International Marketing, Adobe Jun 16, 2025 00:40:17 What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy. From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers

Typeform's Senior Director of Brand on building great brands - Kevin Branscum Jun 9, 2025 00:44:44 In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.We also explore:The surprising similarities between fashion and

How to grow a marketing agency in 2025 - Stephen Kenwright Jun 2, 2025 00:57:23 In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover:The biggest challenges facing agencies today — and whether it’s the model or the momentHow to build an inbound engine that consistently brings in qualified leadsThe

How to get to better ideas — Pieter-Paul and Matt from Better Briefs May 28, 2025 01:00:38 Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover: What’s ho

Guest Podcast: How Ginsters made us all 'Taste the Effort' - The Chutes Podcast May 20, 2025 00:26:27 🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.Today we’re proud to announce the second winner of The Chutes is Ginsters with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA.To hear more about how the work that worked was made,

Guest Podcast: How 'Well Earned' earned 'The Woodsman' new energy - The Chutes May 13, 2025 00:38:19 🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.It’s time to announce the inaugural winner of The Chutes awards which goes to…The Woodsman Whisky & Mr President for ‘Well Earned’.And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte

How to measure and track brand marketing - Dan Fleming, Tracksuit May 7, 2025 00:58:00 Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions)

From Panic Attacks to Public Speaking Pro: Max Hopkinson’s Journey and Framework Apr 22, 2025 01:03:34 In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken.Here’s what we covered:Max once believed public speaking “wasn’t for him.” After a pani

SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton Apr 15, 2025 00:56:58 What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat abou

What Google taught me about branding growing businesses - Nishma Patel Robb Apr 10, 2025 00:57:38 In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding.We dive deep into:Why Nishma left Google and the motiva

Must know graphic design tips for busy marketers – Dave Officer Mar 26, 2025 01:19:22 Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.

Busting 5 myths of branding - Sarah Robb and Rachel Fairley Mar 13, 2025 01:00:01 There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward.Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you shoul

How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff Mar 10, 2025 00:58:39 Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and i

AI Agents: What do marketers need to know? - Ash Stearn Mar 6, 2025 01:00:17 In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows.Key takeaways from t

The step by step guide to building personal brands (Part two) - Ash Jones & Claudia Cardinali Feb 20, 2025 00:31:29 In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.In this part, we take the community's personal branding questions

The step by step guide to building personal brands (Part one) - Ash Jones & Claudia Cardinali Feb 20, 2025 00:45:43 In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.From overcoming confidence barriers to finding your unique approach,

How to stop overthinking and (finally) start taking action: the workshop - Kirsty Hulse Feb 13, 2025 01:44:52 How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty HulseIn this special live workshop, confidence coach and founder of Confidence Live,Kirsty Hulse, takes us through practical steps to overcome overthinking and start taking meaningful action.What you'll learn:How to recognise when your mind is jumping to worst-case thinkingThe difference between gut instinct and worry

Protecting yourself from burnout - Rita Cidre - Head of Academy at Semrush Jan 31, 2025 00:58:08 Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout. Rita’s burnout was driven by a deep need for achievement and external validation. She tied self-worth to productivity—when she wasn’t performing, she felt like a failure. Ma

Slow the **** Down - Emma Harris, Glow London Jan 29, 2025 00:57:02 In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-changing principles behind her Slow the F** Down* m

Five steps to a fulfilling marketing career - Abby Dixon, The Whole Marketer Jan 24, 2025 00:57:10 In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, thi

How to build a local marketing strategy - Louise Cooke Dec 6, 2024 00:59:13 In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national? And how can we start to

How to plan for 2025 in B2B - Jade Tambini Nov 28, 2024 00:57:57 B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the

How to link business, sales, and marketing strategy - Daniel Priestley Nov 25, 2024 01:02:57 Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “b

How to build the bare minimum marketing strategy - Joe Glover Nov 15, 2024 01:04:55 Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound. Example: Replace “get o

Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix Nov 6, 2024 01:00:35 Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Than

The secrets behind creating vertical video for social media Oct 31, 2024 01:02:18 Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials using vertical video And gaining tips a

innocent social media team — how do they do it? Oct 23, 2024 00:57:45 We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women Oct 10, 2024 00:57:51 The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them

Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event) Oct 3, 2024 00:27:20 At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️ Key takeaways were: • The power of context – and the life-or-death nature of standing out • The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a ve

How to build business case for social media - Michael Corcoran Oct 1, 2024 01:05:18 Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.

The secrets of B2B Social Media - Andy Lambert and Luan Wise Sep 25, 2024 00:58:34 This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to help you write social media captions and hastags

How to deal with social media overwhelm - Miruna Drogmir, Planable Sep 18, 2024 00:57:15 Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

How do innocent manage their social media? - Behind the scenes with innocent! Aug 13, 2024 00:37:52 We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Data based storytelling for marketers - Thierry Ngutegure Aug 5, 2024 00:59:26 Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds Aug 1, 2024 00:54:59 In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

What marketers should know about SALES Jul 30, 2024 00:58:39 As part of our series on helping marketers understand different departments, today's session was all about sales.

How are marketing leaders thinking about AI? - Thomas Barta Jul 15, 2024 00:56:09 How are leaders thinking about AI? - Thomas Barta

The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies Jul 10, 2024 00:56:57 Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”). Context: Provide background

Canva's European Head of Marketing on Growth Jun 25, 2024 00:52:55 We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

Seth Godin on Marketing: Trends, AI, & Ethics Jun 10, 2024 00:53:58 Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers. Key Discussion Points The Craft of Marketing Craft is about acquiring the skill to demonstrate empathy and produce exceptional work. Impor

Using AI in social media Apr 25, 2024 00:56:34 Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions. Generative AI F

The Current State of AI and Its Impact on Marketers - Ross Simmonds Apr 18, 2024 00:57:39 How will AI impact marketers? We discuss with Ross from Foundation :)

The Future of Marketing - Hubspot MD Mark Barry Apr 9, 2024 00:49:46 We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this.

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