This is Contagious
This is Contagious is a show that explores how ideas shape brands and culture. Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.
Episodes
Brain rot, AI slop & doomscrolling: how brands win in the attention economy
In this episode, Contagious investigates what happens when content supply completely outstrips human attention, and how brands can win in a world dominated by infinite scroll, clip farms, AI slop and algorithmic overload.
Along the way, we’ll explore why Universe 25’s infamous rodent utopia experiments feel eerily relevant to modern media, why today’s attention panic may simply be history repeatin
Crazy brand collaborations are exploding: this is why they work
Pokemon. Meatball lollipops. 17th Century silk traders. In this episode, Contagious explores weird and wonderful brand collabs, why they’re so effective, how to use them as a shortcut to cultural relevance and which brands are doing them well.
Discover the psychology behind ‘optimal incongruence’, how brands like Supreme and Crocs turned collaborations into a business model, and why technology h
The Industrial Nostalgia Complex: how brands can profit from the past
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? In this episode, Contagious investigates everything from why adults are rebuilding their teenage bedrooms, to landlines for kids and the return of the iPod, and revealing why the past has become one of culture’s most powerful refuges.
Along the way, we unpack Happy Meals for adults, the psychology of an
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