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The Go-To Physio

The Go-To Physio

Dave O'Sullivan 77 Episodes Jul 20, 2025

The Go-To Physio is a podcast for physiotherapists and therapists who want to stand out in private practice. Host Dave O'Sullivan explains how to make sense of complex patient symptoms, clearly communicate the problem and the solution to gain patient buy-in, and design bespoke step-by-step treatment plans that improve adherence. The show also covers building patient resilience and growing a practice ethically through better retention, referrals and reputation. Dave O'Sullivan is the England rugby league head physio, a best-selling author, private practice owner and founder of The Go-To Therapist Mentorship.

Episodes

The 4 Therapist Types (And Why #2 Is Your Biggest Problem)
The 4 Therapist Types (And Why #2 Is Your Biggest Problem) Jul 20, 2025 00:55:09 In this episode, David O'Sullivan and Paddy discuss the challenges faced by clinic owners and therapists, focusing on the importance of understanding the therapist's role, the customer journey framework, and the significance of metrics in clinical practice. They explore the transition from problem unaware to solution aware, emphasizing the need for effective coaching and accountability. Th
Building A 'Go-To' Clinic: The Hidden Confidence Crisis: What Your New Therapist Won't Tell You
Building A 'Go-To' Clinic: The Hidden Confidence Crisis: What Your New Therapist Won't Tell You Jun 29, 2025 00:32:21 In this episode of the ‘Go-To’ Physio podcast, David O'Sullivan and Paddy Mulligan discuss the hidden confidence crisis faced by new therapists in private practice. They explore the common challenges in hiring, the importance of communication and setting clear expectations, and how to build confidence in new hires. The conversation emphasizes the need for clinic owners to provide structured su
The 3 Step ‘Go-To’ Clinic Hiring System For Finding Great ‘Go-To’ Private Practice Therapists
The 3 Step ‘Go-To’ Clinic Hiring System For Finding Great ‘Go-To’ Private Practice Therapists Dec 15, 2024 00:13:06 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the three-step hiring process essential for clinic owners seeking true freedom through great staff. He emphasizes the importance of a structured approach to hiring, which includes a phone interview, a Zoom interview, and an in-person interview. Each step is designed to assess candidates' communication skills, core values, and pra
How To Install Packages Of Care Without Feeling Salesy
How To Install Packages Of Care Without Feeling Salesy Dec 10, 2024 00:19:50 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the implementation of packages of care in a clinical setting without feeling salesy. He emphasizes the importance of understanding patient value outcomes, empowering patients to co-create their care plans, and ensuring that every session has a clear plan. The conversation highlights the need for clinicians to build trust with pat
How To Use Numbers The Right Way To Improve Your Therapists Performance
How To Use Numbers The Right Way To Improve Your Therapists Performance Dec 8, 2024 00:20:50 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the importance of using performance metrics effectively to enhance therapist accountability and improve patient outcomes. He emphasizes the need to identify therapist willingness, implement patient-defined value outcomes, and understand the patient journey. O'Sullivan also highlights the significance of empowering therapists wit
How To NATURALLY Increase Your Therapists Reviews And Referrals
How To NATURALLY Increase Your Therapists Reviews And Referrals Dec 3, 2024 00:14:58 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses how to naturally increase therapist reviews and referrals by focusing on patient value and expectations. He emphasizes the importance of aligning treatment plans with what patients perceive as valuable and setting clear expectations from the first session. The conversation outlines a six-stage patient journey that enhances custom
How To Use Net Promoter Score To Improve Your Therapists Performance And Your Clinic Standards
How To Use Net Promoter Score To Improve Your Therapists Performance And Your Clinic Standards Dec 1, 2024 00:11:26 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the implementation and benefits of the Net Promoter Score (NPS) in clinic management. He explains how NPS can enhance therapist performance and clinical standards by categorizing patient feedback into promoters, pacifiers, and detractors. The episode emphasizes the importance of tracking NPS over time and using the insights gaine
The Three Main Growth Levers In Private Practice For A Sustainable ‘Go-To’ Clinic
The Three Main Growth Levers In Private Practice For A Sustainable ‘Go-To’ Clinic Nov 26, 2024 00:23:26 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the three main growth levers essential for building a sustainable private practice. He emphasizes the importance of maximizing customer lifetime value, improving sales conversions, and optimizing marketing channels. The conversation highlights the need for realistic budgeting based on historical performance and the significance o
How To Improve Your Therapists Patient Visit Average Ethically
How To Improve Your Therapists Patient Visit Average Ethically Nov 24, 2024 00:18:53 In this episode, Dave O'Sullivan discusses the importance of improving the patient visit average (PVA) in physiotherapy practices. He explains how to calculate PVA, its significance in clinic metrics, and the various factors that influence it, including patient engagement, therapist performance, and the use of packages of care. The conversation emphasizes the need for therapists to align their t
How To Track And Improve Your Therapists Drop Off / Cancelled Did Not Rebook Rates
How To Track And Improve Your Therapists Drop Off / Cancelled Did Not Rebook Rates Nov 19, 2024 00:22:07 In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses strategies to improve therapist drop off rates and cancellation percentages. He emphasizes the importance of understanding metrics related to patient engagement and the patient journey. The conversation covers the significance of patient value outcomes, the stages of the patient journey, and how to build resilience in patients to
How To Improve Your Therapists Packages Of Care Conversions
How To Improve Your Therapists Packages Of Care Conversions Nov 17, 2024 00:21:50 Summary In this episode, Dave O'Sullivan discusses how to ethically sell packages of care in a therapy setting. He emphasizes the importance of building trust with patients, understanding their needs, and presenting treatment plans that align with their goals. The conversation covers the stages of patient engagement, the significance of clinical systems, and how to effectively present package opti
How To Improve Your Therapists Initial Assessment Rebook Rate
How To Improve Your Therapists Initial Assessment Rebook Rate Nov 12, 2024 00:29:16 Summary In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the critical importance of improving the initial assessment rebook rate (IA Rebook Rate) for therapists. He emphasizes that this metric is a key indicator of patient engagement and clinic success. The conversation covers various strategies to enhance the IA Rebook Rate, including building patient trust, effectively comm

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