Viking FM - 96.9 FM Kingston upon Hull

Viking FM is a popular independent local radio station based in Kingston upon Hull, England. Part of the Hits Radio network and owned by Bauer Media Audio UK, the station broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. As of March 2023, Viking FM had a weekly audience of 181,000 listeners, according to RAJAR​​. With a range of programming, the station offers a mix of the biggest hits and throwbacks, with shows hosted by popular presenters like Mike Toolan and Brooke Vincent​​.

Listeners can tune in to Viking FM through various platforms including the web, mobile apps, radio, and speakers​​, or enjoy the station's carefully curated playlist online​​. The station is transmitted from the High Hunsley transmitter on the Yorkshire Wolds, which is shared with Capital Yorkshire and BBC Radio Humberside, and is also available on the Bauer Humberside DAB multiplex from three transmitters located at High Hunsley, Buckton Barn near Bridlington, and Grimsby town centre. The station can also be streamed over the internet via Viking FM's website, making it accessible to listeners from across the United Kingdom​​.

Originally known as Humber Bridge Radio during its application process for the license, the station was launched as Viking Radio on 17 April 1984, with the first song played being "Celebration" by Kool & the Gang. In 1986, the station changed its frequency to 96.9 FM​¹​. Over the years, Viking FM has been owned by several entities, including The Yorkshire Radio Network and EMAP, and is currently owned by Bauer Media Group as part of the Hits Radio network​​.