Seller Sessions Amazon FBA and Private Label
Seller Sessions is the largest Amazon FBA and Private Label podcast for advanced Amazon sellers. Host Danny McMillan, a veteran Amazon seller and co-founder of DATAbrill, delivers raw, no-nonsense advice four times per week. The podcast often breaks new trends first in the industry. Danny also works with Amazon UK to provide webinar content for third-party sellers and hosts the annual Seller Sessions Live conference.
Episodes
Fable 5.1 vs Astra: For Amazon Sellers
Danny McMillan and Shubhash unpack the Fable 5.1 vs Astra debate, the six-stage AI harness, and why your folder structure is the real cost lever. Shubhash joins from his new home in Dubai to dig into the two biggest AI releases of the fortnight, Fable 5.1 and Astra, dropped within 72 hours of each other. Instead of relitigating which model wins, he makes the case that "which model is better" is t
Cutting AI Costs Without Cutting Output For Amazon Sellers
Danny McMillan and Sim on model switching, OpenRouter cost hacks and whether AI spend for Amazon teams is actually worth it. A quick solo show this week — Dorian's out sick, Matt's unavailable, so it's just Danny and Sim covering how to control AI spend without gutting output. Sim walks through the real cost pressure of a 25-person team on Claude: five figures a year, uncapped Fable usage, and no
Signal to Noise: AI Inbox Systems for Amazon Sellers
Description: Danny McMillan and Ritu Java on AI-built email triage, pest control and client sentiment analysis for busy Amazon agencies and sellers. Ritu Java returns after recovering from a serious ankle injury, and dives straight into the theme of the episode: managing cognitive load as AI accelerates faster than we can adjust to it. You'll hear how Danny and Ritu are each solving the same prob
RAG for Amazon Sellers and Claude Model Switching | Seller Sessions
Week three of the all-things-Claude series brings Shubhash back after some time away. He walks through why sellers should build a RAG (Retrieval Augmented Generation) system: business knowledge trapped in a founder's head and a stack of spreadsheets creates a bottleneck, and RAG breaks it by answering questions from your own files with sources attached, no hallucination, no SQL required. Danny fol
Cognitive Overload: AI Maxing, Product Development and the Hidden Tax
Danny McMillan returns after his longest break in almost ten years, with Seller Sessions approaching its tenth anniversary and roughly 1,300 episodes. This is the pilot of a new monthly roundtable with Sim and Matt (Dorian returns next month), moving away from the conversion show format towards raw conversation. You'll hear how Sim's team runs product development end to end with AI: keyword-scored
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the short window to ship before token costs reset. Episode Summary Week 4 of the month, Go With The Flow, a
Why Your Amazon Dashboard Is Lying to You + Remotion & Voice Cloning Reality Check | Claude Sessions
Why Your Amazon Dashboard Is Lying to You + Remotion & Voice Cloning Reality Check | Claude Sessions Amazon Dashboard Brain, Remotion Video & ElevenLabs Voice Cloning | Claude Sessions SEO Description Shubhash Sharma on building a data brain behind your Amazon dashboard. Danny McMillan on Remotion video and ElevenLabs voice cloning realities. Episode Summary Week 3 of the month means Claude Sess
Brand Design on a Budget: Google Stitch, Design Principles & Live Split Testing — Conversion Monthly
In this Conversion Monthly, Danny McMillan is joined by Dorian and Matt Kostan (no Sim this episode — he's on holiday) for a live, practical session on building brand-quality design systems fast and for free. Dorian opens with a tight crash course in the three design fundamentals that separate professional Amazon listings from amateur ones: font pairing, grid and layout, and colour theory. He then
Amazon API Data Pipelines & AI Design Workflows — Broad Match Show
In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets. Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving
Conversion Monthly: Microfiber Cloth Roll Listing Teardown with Anna | Main Image & Secondary Stack Testing
Welcome back to Conversion Monthly! Danny McMillan is joined by the full team — Sim, Matt Kostan, and Dorian — plus special guest Anna, who launched a reusable microfiber cleaning cloth roll on Amazon UK. Anna's product is clever — an eco-friendly alternative to paper towels that's washable and comes in multiple colors. But the listing isn't converting. The team digs into exactly why and what to f
Claude Sessions: Amazon SP-API Setup & Building a 165-Feature Design System | Danny & Shubhash
Danny McMillan and Shubhash Sharma are back with another Claude Sessions episode covering both the back end and front end of building your Amazon business infrastructure with AI. Shubhash walks through exactly how to register for Amazon's Seller Partner API — your free, direct access to your own sales, inventory, pricing, and order data — no third-party subscriptions required. Danny then breaks do
Claude Sessions Week 3: AI Implementation for E-Commerce with Subash - Seller Sessions Podcast
In this third installment of Claude Sessions, Danny is joined by Subash from Not A Square, who helps e-commerce brands scaling past seven figures implement AI without scaling headcount. Subash walks through real client case studies -- including a TikTok brand that boosted its customer satisfaction score from 4.2 to 4.5 in four weeks using a customer support agent built in Claude. Danny then breaks
How to Optimize Fashion Listings on Amazon | Conversion Monthly
In this Conversion Monthly episode, the team takes on a real-world Amazon fashion listing -- a ladies jumper from Adam Jagger's clothing brand. Adam launched this knitwear product last year with strong initial sales, but the relaunch has stalled despite refreshed images and PPC data. Matt Kostan shares consumer feedback from Product Opinion videos revealing that shoppers found the secondary images
Broad Match: Amazon's Earnings, Prime Saturation, and Why Rufus Is the Bet They Have to Win
Broad Match - Danny and Adam break down Amazon's financial trajectory ahead of the Q4 2025 earnings call, exploring why Prime has effectively tapped out, where the retail business is heading, and why Rufus may be Amazon's most important bet for the future of e-commerce. Host: Danny McMillan Co-Host: Adam "Heist" Runquist Episode Summary With Amazon's Q4 2025 earnings call on the horizon, Adam digs
Go With The Flow: Cowork Deep Dive - Skills, Guardrails, and Avoiding Disaster
Danny and Ritu dive deep into Anthropic's new Cowork feature in Claude Desktop - the good, the bad, and the ugly. Ritu shares a cautionary tale about file deletion gone wrong, while Danny demonstrates his custom skills pack that protects users from common pitfalls. What You'll Learn: What Cowork is and how it differs from Claude Code and Claude Desktop Why the rm -rf command can permanently delet
Conversion Monthly: 2026 Predictions - AI, Automation and The Future of Amazon Creatives
Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations. Host: Danny McMillan Panel: Sim Mahon, Dorian Gorski, Matt Kostan Episode Summary The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The con
Broad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026
Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026 Episode Overview In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strate
Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill
Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill Episode Overview In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements f
Images Outside The Echo Chamber: The Power of Product Opportunity Explorer
Broad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer Episode Overview In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driv
Go With The Flow: Unlocking the Future of Video Creation with AI Tools
Go With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing
Why Your Affiliate Style Images Might Be Killing Your Amazon Business
Why Your Affiliate Style Images Might Be Killing Your Amazon Business In just 10 minutes, I'll challenge most of what you believe—and show you why the opposite might be true. Watch to the end for 99 scroll-stopping techniques from the world's top three product photographers. Watch here on YouTube for the full experience. "Pretty doesn't convert." - Affiliate Marketers What happens when hamme
Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights
Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights Episode Overview In this episode, the team explores innovative strategies to optimise a bandana product listing, focusing on visual appeal and conversion tactics. The discussion highlights the importance of addressing customer concerns about size and quality while generating creative imagery to enhance click-thr
Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions
Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions Episode Overview In this episode, Danny and Ritu delve into creative methods for automating data scraping from Amazon pages using bookmarklets and Chrome extensions. They explore different approaches to gather valuable insights while emphasizing the importance of viewing challenges from multiple perspectives.
Harnessing the Power of DesignLoop: VEO 3.1 and Sora 2 - Free For Amazon Sellers
Harnessing the Power of DesignLoop: Elevating Your Amazon Listing Strategy Episode Overview In this episode, Danny McMillan discusses the pitfalls of relying solely on AI for design automation, emphasizing the importance of human creativity in the design process. He introduces DesignLoop, a tool designed to help sellers generate high-quality images and videos while maintaining a human touch. This
Claude on Steroids: Skills + Sub‑Agents + MCPs for 7‑ and 8‑Figure Amazon
The Blueprint: Mastering Claude Skills for Amazon Seller Optimization Episode Overview In this episode, Danny McMillan explores the transformative potential of Claude skills for Amazon sellers, demonstrating how AI can streamline processes that typically take hours into mere minutes. He provides insights on optimizing token efficiency and developing quick, impactful applications tailored for e-com
Conversion Monthly: PDP Analyser for Conversion Leaks
Conversion Monthly: Transforming Product Listings: From Clicks to Conversions Episode Overview In this episode of Conversion Monthly, the team dives deep into optimizing a children's art easel listing for better conversion rates. Key insights include reducing clutter in main images and leveraging compelling language to highlight unique features. This episode explores visual optimization of product
Unlocking the Power of MCPs for Amazon Sellers
Unlocking the Power of MCPs for Amazon Sellers Episode Overview In this episode, Danny McMillan explores the fundamentals of using MCPs (Multi-Channel Processors) for Amazon sellers, emphasizing that it's entirely manageable with basic skills. He illustrates practical applications and innovative strategies to leverage MCPs to optimize operations and increase margins in the competitive marketplace.
Broad Match: Debunking the Straw Man Argument Around Rufus and Keywords
Broad Match: Debunking the Straw Man Argument Around Rufus and Keywords Episode Overview In this episode, Danny McMillan and Adam dive deep into the misconceptions surrounding optimizing for Rufus versus traditional keyword strategies. They discuss the importance of maintaining a balanced approach while navigating the psychological impacts of social media engagement on content creators. This episo
Go With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code
Go With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code Episode Overview In this episode, Danny McMillan explores the power of automation through agentic browsers and Claude code, discussing how to enhance productivity and streamline workflows. Ritu Java emphasizes the importance of automating repetitive tasks to free up time for strategic thinking. This episode
The Blueprint: Unlocking MCPs: Simplifying Automation For Amazon Sellers
The Blueprint: Unlocking MCPs: Simplifying E-commerce Automation Episode Overview Last week we published a comprehensive article on MCPs for Amazon Sellers. This presents a golden opportunity for Amazon sellers to scale their operations without adding overhead costs, while gaining an edge over competitors. In today's session, Danny and Oana will explore the practical applications of MCP
Main Image Monthly: Why Amazon Sellers Win by Innovating, Not Imitating
Main Image Monthly For Amazon Sellers: Winners Innovate, Losers Imitate: Which Side Are You On? Episode Overview In this episode, we explore the impressive results achieved through an innovative approach to visual optimization for the StudyKey brand, specifically targeting language flash cards. Guest Nafiseh Razavi learns insights from the team on how effective main image strategies can lead to si
Harnessing MCPs for Automation: Revolutionising Amazon Seller Workflows
Harnessing MCPs for Automation: Revolutionizing Amazon Seller Workflows Episode Overview In this episode, Danny McMillan and Leo Automations explore the transformative potential of MCPs for Amazon sellers. They discuss how these tools can streamline workflows, enhance productivity, and ultimately drive business growth by automating mundane tasks. This episode explores automation in amazon selling
Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer
Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This epi
The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers
The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon.
Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies
Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective market
Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon
Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools
Go With The Flow - Mastering Claude Artefacts For Amazon Sellers
Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small
The Blueprint Live Build - N8N:Post Prime Day Performance Automation
The Blueprint Live Build - N8N:Post Prime Day Performance Automation 📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witne
The Broad Match Show: AI Implementation & Business Automation
📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapte
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook.
Go With The Flow #1: Mastering N8N Automation with Visual Workflows
Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller
Broad Match Show : Embracing AI & Tool Selection
Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam's vacation and Danny's latest operational tweaks. Experimenting with Event Format Adam admits, "This could either be a fucking disaster o
The Blueprint Show - Unlocking the Future of E-commerce with AI
The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic
Main Image Monthly - AI Innovations on Seller Sessions
Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering c
Amazon Sellers Special :The Future of AI and Software Innovation
Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insigh
The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4
In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Unders
Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3
In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: "You're taking on their pressure too — to turn the ship." He reflects on how experience helps determine what truly works and what's just "proven strategy nonsense." The Pitfalls of the Big Agency Portfol
Behind the Curtain of the Amazon Agency World I Part 2
In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: "I'd rather die than jump on Clown World on Li
The Impact of AI on the Amazon Community I Part 1
The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian's in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adap
Broad Match Show - Who Hates Rufus?
Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy's Law and t
Kevin King: Conference Season, Networking & The State of Amazon Selling
Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam kne
Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys
Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! We break down the real mastermind model we've built—why it's different, why it works, and why it's hard to copy. T
Seller Sessions Live Behind The Scenes: New Format & Event Breakdown
Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning Th
How a Former Pro Gambler Built an 8-Figure Amazon Empire
How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker player, making six figures annually before transitio
All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire
All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire In this episode, we take a deep dive into the journey of Andri Sadlak, a name well-known in the e-commerce space. From his humble beginnings to running eight-figure brands, Andri shares the raw truths behind his success, including the sacrifices, risks, and game-changing strategies that got him where he is today.
7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment
7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who's been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. Afte
In-Depth with 7-Figure Amazon Seller Matt Kostan
In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into B
Rufus Deep Dive for Amazon Sellers
This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon's RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof
Buying Back the Brand - The Story of Beast Gear with Ben Leonard
Buying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success Origins of Beast Gear: Ben
Behind the Scenes of Live Image Optimization
Behind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Pe
RUFUS: The Blueprint (World Exclusive)
Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon's AI-driven evolution with Oana Padurariu and Andrew Bell. In today's episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduc
Trump's Tariffs for Amazon Sellers
Trump's Tariffs for Amazon Sellers Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challenges. Key Discussion Points Impact of Trump's Pro
Amazon Seller Mental Health Special
Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and
Main Image Monthly - Winning the Amazon Game with Data
Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kosta
AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers
AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today's episode of Seller Sessions, Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data ana
Mastering Amazon PPC and Organic Rankings with Anthony Nguyen
Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Ant
Pushing the Limits of Main Image Optimization for Amazon Sellers
Pushing the Limits of Main Image Optimization for Amazon Sellers Join Danny and an all-star panel of e-commerce experts in this episode of Seller Sessions as they dissect the science of main image optimization for Amazon sellers. Using insights from their Main Image Monthly feature, the panel takes a deep dive into improving click-through rates (CTR) and driving conversions through data-driven de
Advanced Ranking on Amazon in Q4: Garfield Coore
Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon's algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and pro
Master Amazon Ranking: Bite-Sized Insights from the Whiteboard - For Amazon Sellers
Advanced: Master Amazon Ranking: Bite-Sized Insights from the Whiteboard Episode Summary In this episode of Seller Sessions, hosts Dan and Oana take a deep dive into Amazon's ranking mechanism, focusing on the Bayesian update process and its impact on product visibility. Inspired by their previous series on the complexities of the "cold start," Dan and Oana aim to simplify the algorithm's operatio
Building a Full-Funnel DSP Strategy For Amazon Sellers
Building a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditiona
Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction
Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction Ritu Java is the CEO and Co-founder of PPC Ninja, a company that offers Amazon PPC Software to agencies and brands, along with PPC Management Services. She leads a team that manages Amazon Sponsored and DSP Advertising for sellers with 6, 7, and 8-figure revenues. With over a decade of experience in eCom
Testing 100 Amazon Product Listings with Rufus: My Findings
Testing 100 Amazon Product Listings with Rufus: My Findings Capabilities of Rufus on a Product Detail Page with Andrew In this episode, Andrew, a former Director of Amazon for Touch of Class and current Amazon Lead for the National Fire Protection Association, dives into the powerful features of Rufus and how it transforms the way customers interact with product detail pages. Andrew's Backgrou
Bayesain Updates - Changing the Game of Ranking
Bayesain Updates - Changing the Game of Ranking In this episode of Seller Sessions, Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A9 algorithm, tracking its history and impact.
Building a Brand from Scratch Today On Amazon
Building a Brand from Scratch Why Nafiseh Razavi Is the Face of Her Growing Brand In this episode of Seller Sessions, we explore a fresh approach to selling with guest Nafiseh Razavi, founder of StudyKey, an educational tool for language learners. Key Takeaways: StudyKey is a compact educational tool aimed at helping language learners study away from digital distractions. Nafiseh's journey is
Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3
Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3 Image Teardowns for Better Conversion Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings, showing you
The Science Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger
The Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger The Science Behind RUFUS Rufus Revealed: Expert Insights on Amazon's AI Gamechanger On this episode, we do a roundtable featuring Dr. Ellis Whitehead, who used artificial intelligence to enable laboratory robots to autonomously run and analyze scientific experiments before AI was a buzzword. Oana Padurariu, who
Seller Sessions - The Man Behind the Honeymoon
Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in
Product Titles & Descriptions - How Amazon Plan To Take Control
Product Titles & Descriptions - How Amazon Plan To Take Control In this episode of Sellers Sessions, Max Sinclair discusses major shifts for sellers, focusing on AI-driven personalization and its impact in the coming months. Key Topics: Personalized Product Descriptions Amazon will now dynamically change product titles and descriptions to fit individual customer searches. For instance, if
